Privacy & Cookies Policy

Effective Date: 25 February 2026

Equipped Empire (“Company”, “we”, “us”, or “our”) is a business registered in the United Kingdom. We are committed to protecting your personal data and respecting your privacy.

This Privacy & Cookies Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from:

https://www.equippedempire.com/store28ad52f1 (“Site”).

This Policy also applies to interactions with us via our official social media channels:

By using our Site or interacting with our social media pages, you agree to the terms of this Policy.

1. Information We Collect

1.1 Information You Provide to Us

We may collect personal information that you voluntarily provide, including:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment information (processed securely by third-party payment providers)
  • Account login credentials (if applicable)
  • Customer service correspondence
  • Direct messages via social media platforms
  • Order history and preferences

1.2 Automatically Collected Information

When you access the Site, we may automatically collect:

  • IP address
  • Device type
  • Browser type and version
  • Operating system
  • Pages visited and duration
  • Referring URLs
  • Clickstream data

When you interact with our social media pages, platform providers (e.g., Instagram and TikTok) may also collect analytics data under their own privacy policies.

2. How We Use Your Information

We process personal data to:

  • Process and fulfil orders
  • Manage customer accounts
  • Respond to enquiries and social media messages
  • Provide order confirmations and updates
  • Improve products and services
  • Personalise marketing and advertising
  • Prevent fraud and enhance security
  • Comply with legal and regulatory obligations

We do not sell personal data.

3. Legal Basis for Processing (UK GDPR & EU GDPR)

If you are located in the United Kingdom or European Economic Area (EEA), we rely on:

  • Contractual necessity – to fulfil purchases
  • Consent – for marketing communications and non-essential cookies
  • Legitimate interests – to improve services, manage social media engagement, and prevent fraud
  • Legal obligation – to comply with applicable laws

4. Cookies & Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files placed on your device to enable functionality and improve user experience.

4.2 Types of Cookies We Use

Strictly Necessary Cookies
Essential for checkout and security.
Retention: Session-based

Performance & Analytics Cookies
Used to analyse traffic and user behaviour.
Retention: Up to 24 months

Functional Cookies
Remember user preferences.
Retention: Up to 12 months

Marketing & Advertising Cookies
Used for targeted advertising and campaign measurement, including through social media platforms such as Instagram and TikTok.
Retention: Up to 24 months

4.3 Third-Party Services

We may use third-party providers including:

  • Payment processors
  • Hosting providers
  • Analytics providers
  • Advertising platforms (including Instagram and TikTok advertising tools)

These providers may process data in accordance with their own privacy policies.

5. Social Media Platforms

Our Instagram and TikTok pages are hosted by third-party platforms. When you interact with these pages (e.g., liking, commenting, messaging), those platforms may collect and process personal data independently.

We recommend reviewing their respective privacy policies for more information.

6. How We Share Information

We may share personal data with:

  • Payment processors
  • Shipping carriers
  • IT and hosting providers
  • Advertising partners (with consent where required)
  • Professional advisers
  • Legal authorities were required by law
  • Successors in the event of a business transfer

We do not share personal data for resale.

7. International Data Transfers

Because we operate online and use global service providers, personal data may be transferred outside the UK or EEA. Where required, we implement appropriate safeguards consistent with UK GDPR and EU GDPR.

8. Data Security

We implement appropriate technical and organisational measures to protect personal data. However, no online transmission can be guaranteed as fully secure.

9. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil contractual obligations
  • Comply with UK tax and accounting requirements
  • Resolve disputes
  • Enforce agreements

Transactional records may be retained for up to 6 years in accordance with UK legal requirements.

10. Your Rights (UK & EEA Residents)

You have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent
  • Data portability

You may also lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local EU supervisory authority.

To exercise your rights, contact:

Email: equippedkicks1@gmail.com

11. Contact Information

Equipped Empire
Email: equippedkicks1@gmail.com

12. Changes to This Policy

We may update this Policy from time to time. Updates will be posted on this page with a revised effective date.